[Download] Mastering Partial Least Squares Structural Equation Modeling (Pls-Sem) with Smartpls in 38 Hours (English Edition) de Ken Kwong-Kay Wong Libros Gratis en EPUB, Mastering Partial Least Squares Structural Equation Modeling (Pls-Sem) with Smartpls in 38 Hours (English Edition) Libro pdf espanol
Mastering Partial Least Squares Structural Equation Modeling (Pls-Sem) with Smartpls in 38 Hours (English Edition) de Ken Kwong-Kay Wong
DescripciĆ³n - Partial least squares is a new approach in structural equation modeling that can pay dividends when theory is scarce, correct model specifications are uncertain, and predictive accuracy is paramount. Marketers can use PLS to build models that measure latent variables such as socioeconomic status, perceived quality, satisfaction, brand attitude, buying intention, and customer loyalty. When applied correctly, PLS can be a great alternative to existing covariance-based SEM approaches. Dr. Ken Kwong-Kay Wong wrote this reference guide with graduate students and marketing practitioners in mind. Coupled with business examples and downloadable datasets for practice, the guide includes step-by-step guidelines for advanced PLS-SEM procedures in SmartPLS, including: CTA-PLS, FIMIX-PLS, GoF (SRMR, dULS, and dG), HCM, HTMT, IPMA, MICOM, PLS-MGA, PLS-POS, PLSc, and QEM.Filled with useful illustrations to facilitate understanding, you’ll find this guide a go-to tool when conducting marketing research.“This book provides all the essentials in comprehending, assimilating, applying and explicitly presenting sophisticated structured models in the most simplistic manner for a plethora of Business and Non-Business disciplines.” — Professor Siva Muthaly, Dean of Faculty of Business and Management at APU.
Detalles del Libro
- Name: Mastering Partial Least Squares Structural Equation Modeling (Pls-Sem) with Smartpls in 38 Hours (English Edition)
- Autor: Ken Kwong-Kay Wong
- Categoria: Tienda Kindle,eBooks Kindle,eBooks en idiomas extranjeros
- TamaƱo del archivo: 9 MB
- Tipos de archivo: PDF Document
- Descargada: 264 times
- Idioma: EspaƱol
- Archivos de estado: AVAILABLE
Descargar Gratis Mastering Partial Least Squares Structural Equation Modeling (Pls-Sem) with Smartpls in 38 Hours (English Edition) de Ken Kwong-Kay Wong PDF [ePub Mobi] Gratis
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