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Meaningful: The Story of Ideas That Fly de Bernadette Jiwa
DescripciĂłn - Reseña del editor âThe most important book for your boss to read this year.ââSETH GODIN âEmpathy, relevance, and affinityâthree great concepts to help you make a dent in the universe. Jiwa explains a whole new way to innovate and change the world.ââGUY KAWASAKI'A must read for any entrepreneur or marketer. Itâs full of lots of âahaâ moments with a concrete tool that you can implement immediately. This book should be added to every marketerâs toolkit!'âDIANE DIAZ, Instructor Digital Storytelling & Branding, FULL SAIL UNIVERSITYâThis book and the Story Strategy Blueprint inside are invaluable for anyone who wants to disrupt their industry and to know and genuinely matter to their customers. Bernadette's unique views and teachings will give you the most important, empathetic tools to know the consumer and be a successful storyteller.ââANTONIO ZEA, Global Director, Football Footwear, UNDER ARMOUR'As marketers our future value and success relies on using our customers as our compass. Through inspiring case studies, learn about the Innovation Trifecta and how affinity that is earned, rather than attention that is bought can power your business growth. Bernadette digs deep to explain why brands that give a damn make a difference and win in terms of profits, people and the planet.'âLEE TONITTO,CEO, AUSTRALIAN MARKETING INSTITUTEOne of Inc Magazine's Top Business Books of 2015.Our new digital landscape has spawned an entrepreneurial culture and the belief that anyone with a laptop and an Internet connection has the power to change the worldâto create an idea that flies. But for every groundbreaking business that started this way, a thousand others have stalled or failed. Why? Whatâs the secret to success? What do Khan Academy, the GoPro camera, the Dyson vacuum cleaner and Kickstarter have in common? After years of consulting with hundreds of innovators, creatives, entrepreneurs and business leaders to help them tell the stories of their ideas, I have discovered something: every business that flies starts not with the best idea, the biggest budget or better marketing, but with the story of someone who wants to do somethingâand canât.We donât change the world by starting with our brilliant ideas, our dreams; we change the world by helping others to live their dreams. The story of ideas that fly is the story of the people who embrace them, love them, adopt them, care about them and share them. Successful ideas are the ones that become meaningful to othersâhelping them to see whatâs possible for them.Our ideas fly when we show others their wings. BiografĂa del autor Bernadette Jiwa is a brand storytelling pioneer, a champion of businesses that want to be meaningful brands and author of four #1 Amazon Business Bestsellers. Her blog TheStoryofTelling.com was voted as the Best Australian Business Blog in 2012 and chosen by Smart Company as one of Australiaâs Top 20 Business Blogs in 2013 and 2014. Bernadette was named as one of the Top 100 Branding and Marketing Experts to follow on Twitter and she spoke at TEDx about âThe Secret To Spreading Ideasâ. Her work as the leader of organisational change around marketing and brand storytelling sees her consulting with and speaking to global brands, business leaders and entrepreneurs.
Detalles del Libro
- Name: Meaningful: The Story of Ideas That Fly
- Autor: Bernadette Jiwa
- Categoria: Libros,Libros universitarios y de estudios superiores,Negocios y finanzas
- Tamaño del archivo: 17 MB
- Tipos de archivo: PDF Document
- Descargada: 253 times
- Idioma: Español
- Archivos de estado: AVAILABLE
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