Descargar From Products to Services: Insights and Experience from Companies Which Have Embraced the Service Economy de Young Ebooks, PDF, ePub, From Products to Services: Insights and Experience from Companies Which Have Embraced the Service Economy Descarga gratuita


📘 Lee Ahora     📥 Descargar


From Products to Services: Insights and Experience from Companies Which Have Embraced the Service Economy de Young

Descripción - Críticas '...[uses] the best academic thinking, real case studies and the author's own experience...for anyone who needs to learn fast.' (Market Leader, September 1, 2008) '...for companies keen to make the leap, this book outlines useful tools for establishing effective strategies to make the transition.' (CEO Middle East, September 2008) Reseña del editor During the last thirty years, a wide range of product companies throughout the Western economies have considered moving into or setting up service businesses. Some have rejected the idea after careful consideration, some have wandered into competitive services without any real idea of what is involved and others have deliberately executed a carefully considered strategic manoeuvre. Included in this debate are some of the most famous business names in the western world: Unisys, Ericsson, Michelin, Nokia and HP. For IBM it was Lou Gerstener's 'big bet'; at GE it was one of former CEO Jack Welch's 'four major strategies' and, at General Motors, the financial services arm was its most profitable business for many years. Yet very little has been published on this profound transition. As a result, myths and idiocies abound. Some routinely claim that the 'evolution from products through services to solutions' is inevitable. Others think that manufacturing is being outsourced to China and India while American or European teenagers face a career in hamburger stalls. The truth is much more fascinating. To succeed in a service business, most functions of a product company need to change. Operations, management, recruitment, finance, sales, new product development and marketing must all be adjusted. So the move into service therefore involves huge risk caused by disruptive and radical change. What has pushed realistic business people in such widely different industrial sectors to take so large a risk? Does their experience contain lessons or warnings for others? Is the trend likely to continue and affect other parts of the world as their economies develop? Will India, China or other developing economies need to learn how to export service once their manufacturing industries mature? Written by a successful businessman who has been at the heart of these changes in several companies and, with case studies from companies like IBM, Unilever, BT, Michelin, Ericsson and Nokia, this book explores the experience of those who have made the transition; and some who have resisted it. It covers in depth subjects such as: strategic focus, change management, service operations, branding a service business, service sales and service marketing. It is the first major work on this subject. 'This book is a 'must read' for those considering the plunge into service growth and innovation. Even those companies that have already taken the plunge will gain fresh perspective' Jim Spohrer, Director, IBM Almaden Research Centre, USA 'Laurie Young details in very practical ways the reasons and methodologies for change ...I would recommend this book to every one of my customers.' Douglas Morse, Managing Principal for the Services Transformation and Innovation Group LLC 'I am thrilled with the publication of this much needed book. In my work with businesses around the globe, I find that grappling with the challenge of transforming a company from products to services is a compelling priority for increasing numbers of firms.' Stephen W. Brown, PhD, Carson Chair, Professor and Executive Director, Center for Services Leadership, W. P. Carey School of Business, Arizona State University Nota de la solapa During the last thirty years, a wide range of product companies throughout the Western economies have considered moving into or setting up service businesses. Some have rejected the idea after careful consideration, some have wandered into competitive services without any real idea of what is involved and others have deliberately executed a carefully considered strategic manoeuvre. Included in this debate are some of the most famous business names in the western world: Unisys, Ericsson, Michelin, Nokia and HP. For IBM it was Lou Gerstener’s “big bet”; at GE it was one of former CEO Jack Welch’s “four major strategies” and, at General Motors, the financial services arm was its most profitable business for many years.Yet very little has been published on this profound transition. As a result, myths and idiocies abound. Some routinely claim that the “evolution from products through services to solutions” is inevitable. Others think that manufacturing is being outsourced to China and India while American or European teenagers face a career in hamburger stalls. The truth is much more fascinating.To succeed in a service business, most functions of a product company need to change. Operations, management, recruitment, finance, sales, new product development and marketing must all be adjusted. So the move into service therefore involves huge risk caused by disruptive and radical change.What has pushed realistic business people in such widely different industrial sectors to take so large a risk? Does their experience contain lessons or warnings for others? Is the trend likely to continue and affect other parts of the world as their economies develop? Will India, China or other developing economies need to learn how to export service once their manufacturing industries mature? Contraportada Fewer companies than ever are pure ‘product’ companies. As buyers demand more from suppliers in both consumer and B2B industries, companies in all sectors are struggling to surround their products with services and value-adds that will both attract and retain their customers. This book takes readers through all the logical steps of changing a business from a product creator to a service provider.“I am thrilled with the publication of this much needed book. In my work with businesses around the globe, I find that grappling with the challenge of transforming a company from products to services is a compelling priority for increasing numbers of firms.” - Stephen W. Brown, PhD, Carson Chair, Professor and Executive Director, Center for Services Leadership, W. P. Carey School of Business, Arizona State University “This book is a ‘must read’ for those considering the plunge into service growth and innovation. Even those companies that have already taken the plunge will gain fresh perspective. Service growth and innovation is one of the top strategic imperatives for 21st century businesses. Read this book and see why.” - Jim Spohrer, Director, IBM Almaden Research Centre, USA “I am truly excited to see a practical business guide to help companies transform their business model from a products focus to a services orientation. Laurie Young details in very practical ways, the reasons and methodologies for change. The new services economy is driven by our customers and companies who are not listening to their customer’s needs will be left behind to flounder in the industrial age. I would recommend this book to every one of my customers.” - Douglas Morse, Managing Principal for the Services Transformation and Innovation Group LLC and former Vice President of Strategy and Business Operations for Global Customer Services, Oracle CorpWritten by a successful businessman who has been at the heart of these changes in several companies and, with case studies from companies like IBM, Unilever, BT, Michelin, Ericsson and Nokia, this book explores the experience of those who have made the transition; and some who have resisted it. It covers in depth subjects such as: strategic focus, change management, service operations, branding a service business, service sales and service marketing. It is the first major work on this subject. Biografía del autor LAURIE YOUNG is a business man who likes to write. During his career he has held senior positions at BT, Unisys and PricewaterhouseCoopers. He also founded, built and sold a company. As his education includes a postgraduate business diploma and an MBA, he combines practical achievement with sound business thinking. This, his third solo book, concentrates on the transition many companies have to make from the manufacture and sale of products to the provision of services. He first came across this phenomenon when he was director of service marketing at Unisys in the early 1990's but has advised several companies on its implications in later years. They include: Ericsson, Motorola, Hitachi Data systems, Datex Engstrom, and Nokia. Other books by Laurie Young: * Marketing the Professional Services Firm (Wiley, 2005) * Making Profit from New Service Development (FT/Pearson 1999) With others: * Marketing and Scenario Planning (Wiley, 2006) * New Strategies for Marketing Information Technology (Chapman Hall, 1996) * Competitive Customer Care (Croner, 1994)

Detalles del Libro

  • Name: From Products to Services: Insights and Experience from Companies Which Have Embraced the Service Economy
  • Autor: Young
  • Categoria: Libros,Libros universitarios y de estudios superiores,Negocios y finanzas
  • Tamaño del archivo: 8 MB
  • Tipos de archivo: PDF Document
  • Descargada: 714 times
  • Idioma: Español
  • Archivos de estado: AVAILABLE


Lee un libro From Products to Services: Insights and Experience from Companies Which Have Embraced the Service Economy de Young Libros Gratis en EPUB

85 mejores imágenes de books disenos de unas libros 03ene2018 explora el tablero de dorletaibarra books en pinterest ver más ideas sobre disenos de unas libros thing 1

41 mejores imágenes de book libros de anatomia libros buy from products to services insights and experience from companies which have embraced the service economy by young isbn 9780470026687 from s book store everyday low prices and free delivery on eligible orders

Product brands are about products mars a classic product brand free download as word doc doc docx pdf file pdf text file txt or read online for free

Uncategorized archives emarsys a few other companies have launched similar tools over the past few days all of them are obviously designed to shed light on the everchanging situation so ours is purposefully different its always up to date the situation is changing so quickly that anything that gives you data from even a week ago is already out of date

Mktg1 marketing market economics prueba gratuita mktg1 free download as word doc doc pdf file pdf text file txt or read online for free

Recursos aruba jun 1 2020 nki enhances connectivity to deliver worldclass research and dynamic experiences to be more effective in the way it treats cancer and empower applied and theoretical research the netherlands cancer institute nki relies on an aruba network architecture to create a modern and dynamic workplace enabling seamless connectivity throughout the site

Recursos aruba new aruba airpass roaming services and air slice sla management services further enhance the integration of the network and customer edges by enabling seamless roaming from 5g to wifi along with guaranteed quality of service all cloudmanaged by aruba central descargar el información general de la solución inglés eeuu

books books at the books homepage helps you explore earths biggest bookstore without ever leaving the comfort of your couch here youll find current best sellers in books new releases in books deals in books kindle ebooks audible audiobooks and so much more

Volume 4 spanish issue 2013 university college cork i have been so illhave had the cholera or spasms quiet sic as bad and can now hardly hold the pen the very instant you get this come to me the joy of seeing you will almost compensate for our sorrows we can but die together it is no use to reason with me now i must die i have no desire to live since i have done eureka

Talking book topics januaryfebruary 2015 national volume 81 number 1 about talking book topics talking book topics is published bimonthly in audio largeprint and online formats and distributed at no cost to blind and physically handicapped individuals who participate in the library of congress reading program it lists digital audiobooks and magazines available through a network of cooperating libraries and covers news of developments