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Predictably Irrational de Dan Ariely
Descripción - CrÃticas 'A fascinating romp through the science of decision-making that unmasks the ways that emotions, social norms, expectations, and context lead us astray.'--Time magazine'Predictably Irrational is clever, playful, humorous, hard hitting, insightful, and consistently fun and exciting to read.'--Paul Slovic, Founder and President, Decision Research'In creative ways, author Dan Ariely puts rationality to the test. . . . New experiments and optimistic ideas tumble out of him, like water from a fountain.'--Boston Globe'Inventive. . . . An accessible account. . . . Ariely is a more than capable storyteller . . . If only more researchers could write like this, the world would be a better place.'--Financial Times'Ariely's intelligent, exuberant style and thought-provoking arguments make for a fascinating, eye-opening read.'--Publishers Weekly'Dan Ariely is a genius at understanding human behavior: no economist does a better job of uncovering and explaining the hidden reasons for the weird ways we act, in the marketplace and out. PREDICTABLY IRRATIONAL will reshape the way you see the world, and yourself, for good.'--James Surowiecki, author of The Wisdom of Crowds'Dan Ariely's ingenious experiments explore deeply how our economic behavior is influenced by irrational forces and social norms. In a charmingly informal style that makes it accessible to a wide audience, PREDICTABLY IRRATIONAL provides a standing criticism to the explanatory power of rational egotistic choice.'--Kenneth Arrow, Nobel Prize in Economics 1972, Professor of Economics Stanford University'PREDICTABLY IRRATIONAL is a scientific but imminently readable and decidedly insightful look into why we do what we do every day...and why, even though we 'know better, ' we may never change.'--Wenda Harris Millard, President, Media, Martha Stewart Living Omnimedia'Predictably Irrational is an important book. Full of valuable and entertaining insights that will make an impact on your business, professional, and personal life.'--Jack M Greenberg, Chairman, Western Union Company, Retired Chairman and CEO, McDonald's Corporation'Freakonomics held that people respond to incentives, perhaps in undesirable ways, but always rationally. Dan Ariely shows you how people are deeply irrational, and predictably so.'--Chip Heath, Co-Author, Made to Stick, Professor, Stanford Graduate School of Business Reseña del editor Explores the reasons why irrational thought often overcomes level-headed practices, explaining the structural patterns that cause people to make the same mistakes repeatedly, with new insight into the 2008 financial crisis. Contraportada How do we think about money? What caused bankers to lose sight of the economy? What caused individuals to take on mortgages that were not within their means?What irrational forces guided our decisions?And how can we recover from an economic crisis? In this revised and expanded edition of the New York Times and Wall Street Journal bestseller Predictably Irrational, Duke University's behavioral economist Dan Ariely explores the hidden forces that shape our decisions, including some of the causes responsible for the current economic crisis. Bringing a much-needed dose of sophisticated psychological study to the realm of public policy, Ariely offers his own insights into the irrationalities of everyday life, the decisions that led us to the financial meltdown of 2008, and the general ways we get ourselves into trouble. Blending common experiences and clever experiments with groundbreaking analysis, Ariely demonstrates how expectations, emotions, social norms, and other invisible, seemingly illogical forces skew our reasoning abilities. As he explains, our reliance on standard economic theory to design personal, national, and global policies may, in fact, be dangerous. The mistakes that we make as individuals and institutions are not random, and they can aggregate in the market—with devastating results. In light of our current economic crisis, the consequences of these systematic and predictable mistakes have never been clearer. Packed with new studies and thought-provoking responses to readers' questions and comments, this revised and expanded edition of Predictably Irrational will change the way we interact with the world—from the small decisions we make in our own lives to the individual and collective choices that shape our economy. BiografÃa del autor Dan Ariely is the bestselling author of Predictably Irrational, The Upside of Irrationality, and The (Honest) Truth About Dishonesty. He is the James B. Duke Professor of Psychology and Behavioral Economics at Duke University and is the founder of the Center for Advanced Hindsight. His work has been featured in the New York Times, the Wall Street Journal, the Washington Post, the Boston Globe, and elsewhere. He lives in North Carolina with his family.
Detalles del Libro
- Name: Predictably Irrational
- Autor: Dan Ariely
- Categoria: Libros,Libros universitarios y de estudios superiores,Ciencias sociales
- Tamaño del archivo: 17 MB
- Tipos de archivo: PDF Document
- Descargada: 435 times
- Idioma: Español
- Archivos de estado: AVAILABLE
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